PARENTRICITY PRIVACY POLICY 06/24/08
Thank you for visiting PARENTRICITY.com ("PARENTRICITY"). PARENTRICITY is strongly committed to protecting your privacy. The purpose of this privacy policy is to inform our users about the information we collect and how and why we use that information.
Disclosure Regarding Collection and Use of Personal Information
PARENTRICITY users can post information about themselves and access information about other users who have registered on the PARENTRICITY website. The website also gives users the ability to post other content such as photos, videos and other information. PARENTRICITY may continue to add additional features and functionality that are entertaining and useful for its users.
This Privacy Policy explains our online information collection and use practices and the choices you can make about the way we use and share such information. Please take the time to read and understand this policy so that you can understand how we use your personal information.
IF YOU REGISTER ON THE PARENTRICITY WEBSITE, CREATE A PROFILE, POST INFORMATION, REQUEST INFORMATION, OR ENTER ANY CONTESTS OR PROMOTIONS THAT WE MAY OFFER, YOU AGREE TO THE TERMS OUTLINED IN THIS POLICY. AS WE UPDATE AND EXPAND OUR SERVICES, THIS POLICY MAY CHANGE, SO YOU ARE ENCOURAGED TO REVIEW IT FROM TIME TO TIME.
The Information We Collect
Required Personal Information
Each person who registers on the PARENTRICITY website is required to provide their email address. We require this information so that we can contact our users. In addition, all users are required to provide their first and last names, gender, birth date, children’s birth dates, spouse / partner’s name, and in certain cases zip code. We collect this information so that we can identify individuals, personalize our service and provide additional content tailored to our registered users. Finally, we require users to select a password to ensure that they are the only person who can control their personal information. You can view or change your information at any time by clicking on the Edit link on your main profile page.
Optional Personal Information
In addition to the required registration information, you may provide additional information about yourself or others, such as schedules, sports statistics, scores, favorite athletes, photos, videos, and more. You should be aware that PARENTRICITY does not review or confirm the accuracy of any schedules, sports statistics or scores since this information is provided by users. PARENTRICITY allows you to post this information so that we can make it available to others who wish to learn more about you and to personalize the PARENTRICITY services. We also use this information to better understand our users. Providing this information enhances the PARENTRICITY service for both you and other users, but doing so is completely optional.
Other Collected Information
We may also collect certain non-personally identifiable information (generic information that does not identify you personally) when you visit any of our web pages including the following:
- Cookies Information: When you visit the PARENTRICITY website, we may send one or more cookies (a small text file containing a string of alphanumeric characters) to your computer that uniquely identifies your browser. PARENTRICITY uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the PARENTRICITY website may not function properly if the ability to accept cookies is disabled.
- Log File Information: When you use the PARENTRICITY website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, browser language, referring/exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
- Clear GIFs Information: When you use the PARENTRICITY Website, we may employ "clear GIFs" (also known as web beacons) which are used to track the online usage patterns of our users anonymously (that is, in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.
How We Use Your Personal Information
Please note that, except for your email address and password, any information that you provide to us or post on the PARENTRICITY website (in your PARENTRICITY profile, on discussion boards, in message areas or on other areas of the website) becomes publicly available to other parents unless you change your privacy setting which can be done by editing profile. Any of such information, including photos and videos may be redistributed through the internet and other media channels. Although you may limit public access to certain of your information (such as by using the My Privacy functionality on your profile page to restrict your profile to those PARENTRICITY users who are your friends), we recommend not posting any information that you may consider private, sensitive or that you don't want other people to know or to redistribute.
We will use the personal information you provide online to operate, maintain and provide the features and functionality of the PARENTRICITY website. For example, we may send you an email notification if you have won a contest. We may also send you an email offering products or services which we think you may be interested in. For example, we may send to you an email regarding special merchandise offers and announcements about products or services offered by us or an affiliated company. We may also contact you offline by sending you special offers, promotions and catalogs, which we think may be of interest to you. If you want us to stop using the personal information you provided in these ways, please email us at .
We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the PARENTRICITY website and to create new features, functionality, promotions and services by storing, tracking, and analyzing user preferences and trends.
We may use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the PARENTRICITY website; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.
Updating or Removing Your Personal Information
You may update or remove from your PARENTRICITY profile any information you post at any time. Complete removal of certain information (such as your name, e-mail address or password) requires terminating your user registration. We provide links to manage your information on your PARENTRICITY profile page. To view your profile page, click on the "My Profile" link on the navigation bar on the left side of any PARENTRICITY page.
How We Share Your Personal Information
We will not share your email address or password except (a) if it is for the purpose(s) you provided it; (b) with your consent; (c) as may be required by law or as we think necessary to protect our company or others from injury (e.g. in response to a court order or subpoena, in response to a law enforcement agency request or when we believe that someone is causing (or about to cause) injury to or interference with the rights or property of another); (d) with other persons or entities with whom we contract to carry out internal site operations or our business activities (for example, sending out a product or a promotional item that you have requested); or (e) notifying you when we make changes to one of our terms of service, this policy or other user agreements.
Use and Disclosure of Non-Personally Identifiable Information
We use the non-personally identifiable information that we collect to analyze how our site is used, improve the design and content of our site and to enable us to personalize your user experience. We may also share this information with third parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions or functionality on the PARENTRICITY website.
Email Choice/Opt-out
We will send weekly and periodic updates on PARENTRICITY to our registered users that may include updates on new functionality and the announcement of contest winners. Users who no longer wish to receive our email updates or other email notifications may opt-out of receiving these communications by terminating their clicking the unsubscribe button on the emails, editing their profile page to select no emails, or delete their registration.
Collection of Information by Others
The PARENTRICITY website may contain links to other sites whose information practices may be different than ours. Please be aware that PARENTRICITY is not responsible for the privacy practices of any other website. We encourage all users of the PARENTRICITY website to be aware of when they leave our website, and to read the privacy policies of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by PARENTRICITY through the PARENTRICITY website.
We may offer email services, contests, sweepstakes, or promotions that are sponsored by or co-sponsored with non-affiliated companies. Based on our agreement with them, these third parties may obtain personally identifiable information that site visitors voluntarily submit to participate in the contest, sweepstakes, or promotion. We have no control over the use of this information by these companies.
We also use third-party advertising companies to serve ads when you visit the PARENTRICITY website. The third-party advertising technology that we use on our site uses information derived from your visits to this site to target advertising within this site. In addition, our advertisers may use other third-party advertising technology to target advertising on this site and other sites. In the course of advertisements being served to you, a unique third-party cookie or cookies may be placed your browser. In addition, we may use Web beacons, provided by third-party advertising companies, to help manage and optimize our online advertising. Web beacons enable us to recognize a browser's cookie when a browser visits this site, and to learn which banner ads bring users to the PARENTRICITY website. To "opt-out," please click here.
Links to Third Parties
PARENTRICITY contains links to sites other than our own. Those sites may not follow the same privacy policies as PARENTRICITY. Such links may be to advertisers, content providers or partners who may use our logo and/or style as a result of a co-branding or application service provider agreements. These sites may send their own cookies to you, and may collect information and use it in a way inconsistent with PARENTRICITY privacy policy. Such sites may contain information that content providers independent of PARENTRICITY have created, maintained, published, posted or otherwise made available.
The use of any information or materials that you may access at these external sites is purely voluntary. You should not rely on the contents without independent and thorough review of the accuracy, completeness, effectiveness, timeliness and correct sequencing. These external sites may also refer to specific commercial products, processes, or services by trade name, trademark, service mark, manufacturer or otherwise. Unless PARENTRICITY has provided explicit authority, such references in no way indicate our endorsement, recommendation or preference.
PARENTRICITY also uses a third-party ad company to display ads on our site. These ads may contain cookies. While we use cookies in other parts of our Web site, cookies received with such ads are collected by our ad company, and we do not have access to this information.
Third Party Advertising
PARENTRICITY may use third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please click here.
Groups, Advice, Message Boards, and Community Tools
From time to time we may make forums, message boards, newsgroups and other community tools available to you. Please remember that any information that is disclosed in these areas becomes public information for other users to view and for us to use. For example, from time to time, we may use the content you write (including your name) for promotional purposes, in email newsletters or elsewhere. By using PARENTRICITY and/or these forums, message boards, news groups, and other community tools, you agree that we may do so. You should exercise caution when deciding to disclose your personal information in these areas, since anyone - not just us - may use publicly posted information.
Children's Guidelines
PARENTRICITY encourages parents and guardians to spend time with their children online, and to be familiar with the sites their children visit.
No information is permitted to be either submitted to, or posted on, our sites by users under the age of 13. PARENTRICITY relies on our users to be truthful in responding to the question of age.
Our Web site meets the guidelines of TRUSTe's Children's program, since we do not allow children under the age of 13 to become members of our site or publish any personal content or information.
Our Commitment to Security
We believe we have in place the appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect online as well as offline. Whenever personal information is passed on to non-affiliated companies, to the extent practical, we require that they also have in place the appropriate safeguards. We cannot, however, guarantee that they do so.
International Users
If you are visiting PARENTRICITY from a location outside of the United States, your connection will be through and to servers located in the United States and all information you provide will be processed and maintained in our web servers and internal systems located within the United States. By using PARENTRICITY, you authorize the export of personal information to the U.S. and its storage and use as specified above when you provide such information to us.
Applicable Law and Jurisdiction
This policy and our legal obligations are subject to the laws of the State of New York and the United States of America, regardless of the location of any user. Any claims or complaints must be filed in the New York, New York.
Change of Ownership
In the event of a change in ownership, or a direct merger or acquisition with another entity, we reserve the right to transfer all of PARENTRICITY's user information, including names, and email addresses, to a separate entity. All registered users will be notified of any change in ownership, merger or acquisition of PARENTRICITY's assets by a third party, and may choose to modify any of their registration information at that time.
Changes to this Policy
Because our business needs may change over time, we reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. If at any time in the future we plan to use your personally identifiable information in a way that differs from this policy, we will revise this policy as appropriate. Your continued use of PARENTRICITY following the posting of any changes to this policy means you accept such changes. This policy is effective June 1, 2008.
How to Contact Us
If you have any questions or concerns about this privacy policy you may email us at or write to the following address:
PARENTRICITY, INC.
666 West End Ave
3rd Floor
New York, NY 10025
Attn: Privacy
Telephone: (917)698-4005
Facsimile: (212) 792-5859
